Lexus of Royal Oak Celebrates Winning its 6th Annual Lexus Pursuit of Excellence Award


Lexus of Royal Oak is honoured to receive the annual Pursuit of Excellence Award for 2021, awarded by Lexus Canada. This award is bestowed upon the top Lexus dealerships in the country who exceed the high standards set by Lexus, in terms of both guest satisfaction and operational performance. Since our grand opening eight years ago, Lexus of Royal Oak has won this prestigious award a total of six times – a testament to the hard work and professionalism of our wonderful, service-oriented team.

We are incredibly proud to provide the ultimate in guest experience, striving to go above and beyond for each and every person we have the pleasure of doing business with. It is this commitment to a high level of care that has earned us the Pursuit of Excellence Award, and we are forever grateful to our loyal guests and community for the opportunity to serve them every day.

What is the Pursuit of Excellence Award?

The Pursuit of Excellence Award is a program developed by Lexus Canada, designed to measure dealers and reward those dealers who strive for excellence in guest satisfaction and operational performance. The Pursuit of Excellence Award is highly coveted, and Lexus of Royal Oak is honoured to consistently be among the dealerships who have received this award over the years.

How Lexus of Royal Oak Provides VIP Guest Service

We pride ourselves on delivering a level of service and guest experience that is synonymous with our brand and far exceeds that of any other luxury dealership in Western Canada. Each guest that walks through our doors is treated to the VIP experience. Whether being greeted by our warm and friendly team, enjoying a delicious complimentary beverage made by our barista, or being pampered by our in-house esthetician, Lexus of Royal Oak offers countless amenities designed to make your experience one of unforgettable luxury. These unique service amenities are complemented by our guest loyalty program, called Royal VIP Rewards. Lexus of Royal Oak is family-owned, and it is our family values that we incorporate when providing an unforgettable, luxury automotive experience.

Our dealership’s amenities include the following:

  • Royal Lounge (complimentary Wi-Fi, 70-inch TV)
  • Royal Spa (manicure and pedicure services)
  • Barista bar (coffee, tea and light snacks)
  • 17-vehicle showroom
  • 18 service bays
  • 8 detail bays
  • Express service
  • On-site tire storage
  • Interior and exterior detailing
  • Lexus loaner fleet
  • Rewards membership
  • And much more…

“We live and operate by a simple philosophy: the sale is not the end of a transaction, but the beginning of our obligation to our guests. We look forward to welcoming you to our home.

Todd Richardson (General Manager/Partner)

If you would like to learn more about our amenities, or how you can experience the Lexus of Royal Oak difference yourself, please do not hesitate to reach out to us for your sales, financing, service, parts, detailing needs. Here at Lexus of Royal Oak, we are always happy to assist.

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